Cookies
1. Introduction
This Cookies Policy explains how PENTA LASER (“we”, “us”, “our”) uses cookies, web pixels, local storage and other tracking technologies when you visit our official website https://www.pentalaser.com (the “Website”). This policy complies with the EU ePrivacy Directive, GDPR, California CCPA and global Google advertising platform rules.
By continuing to browse our Website after viewing the cookie consent pop-up, you acknowledge you have read and agreed to this policy. If you reject non-essential cookies, some website functions such as product inquiry forms, video playback and Google analytics may be limited.
2. What Are Cookies & Tracking Technologies
Cookies are small text files stored on your computer, mobile phone or other device when you access a website. They record your browsing preferences, session information and device data to optimize website experience. We also use related tracking tools:
- Web Beacons/Pixels: Invisible tiny images embedded in pages or inquiry emails to record page access status;
- Local Storage: Browser storage for language, region and product filtering preferences;
- Device Fingerprint Scripts: Collect basic device parameters to identify returning visitors without collecting sensitive identity data.
Cookies are divided into First-Party Cookies (set by pentalaser.com domain) and Third-Party Cookies (set by Google, YouTube, social media platforms and analytics service providers).
3. Categories of Cookies We Use
3.1 Strictly Necessary Cookies (No Consent Required)
Core cookies to guarantee basic website operation, cannot be disabled:
- Session ID cookies: Maintain login status when you submit inquiry forms;
- Cookie preference storage: Record your accept/reject selection for cookie banner;
- Anti-spam security cookies: Prevent malicious repeated form submissions.
Retention period: Session-based (auto-deleted after closing browser).
3.2 Functional Cookies (Consent Required)
Store your personalized preferences to improve browsing experience:
- Language & region cookies: Remember your selected country/region for global product catalog;
- Product browsing history: Save viewed laser cutting machine models (BOLT VII, SWING VII, WPC tube cutter, handheld laser welder etc.);
- Form draft storage: Retain unfinished inquiry information for industrial customers.
Retention period: 1–12 months.
3.3 Analytics & Performance Cookies (Consent Required)
Provided by Google Analytics, Google Search Console to analyze website traffic for product optimization:
- Record page views, stay duration, visitor source country;
- Track popular product series, download volume of technical brochures;
- Measure loading speed and website error data to optimize industrial equipment display pages.
Retention period: Up to 26 months.
3.4 Marketing & Targeting Cookies (Consent Required)
Third-party advertising cookies for Google Ads, YouTube, LinkedIn global industrial promotion:
- Deliver targeted ads of laser cutting/welding equipment to overseas machinery buyers;
- Record ad click-through rate for our steel structure, automotive manufacturing solution pages;
- Embedded YouTube player cookies for machine demo videos.
Retention period: Up to 24 months.
3.5 Social Media Cookies (Consent Required)
Embedded Facebook, LinkedIn, Instagram share buttons for global client communication; collect interaction data on product sharing links.
4. Third-Party Cookie Providers
We authorize the following service providers to place third-party cookies on our Website:
- Google (Google Analytics, Google Ads, YouTube): Data processed per Google Privacy Policy;
- LinkedIn: Industrial B2B marketing tracking;
- Cloudflare: Website security & traffic statistics.
All third-party processors are contractually bound to comply with global data protection laws and cannot use collected data for unauthorized commercial purposes.
5. How to Manage & Disable Cookies
5.1 Website Cookie Preference Center
You may adjust cookie consent anytime via the “Cookie Settings” link at the website footer, enabling or disabling non-essential cookie categories individually.
5.2 Browser Control
You can clear or block all cookies through browser settings (Chrome, Edge, Safari, Firefox). Blocking strictly necessary cookies will cause abnormal website functions such as failure to submit quotation inquiries.
5.3 Global User Rights
EU/EEA/UK users have the right to withdraw cookie consent at any time with equal ease as granting consent. California users may opt out of cross-site tracking marketing cookies under CCPA.
6. Data Storage & Protection
All cookie-generated browsing data will not be associated with your personal identity information unless you actively fill in contact forms. We adopt encryption technology to protect tracking data and will not sell cookie data to third-party dealers.
7. Policy Updates
We may revise this Cookies Policy to adapt to new data protection regulations or website function upgrades. Updated versions will be posted on this page with a new “Last Updated” date, and the cookie banner will remind returning visitors of changes. Your continued use of the Website constitutes acceptance of revised terms.
8. Contact
For cookie-related inquiries, please contact us via overseas@pentalaser.com.
